Factors affecting members’ satisfaction with the quality of support activities of cooperatives: A case of horticultural cooperatives in Son La province, Vietnam

Date Received: Sep 08, 2023

Date Published: Jun 28, 2024

DOI: https://doi.org/10.31817/vjas.2024.7.2.05

Views

230

Download

86

Issue: Vol. 7 No. 2 (2024): Vietnam Journal of Agricultural Sciences

Section:

ECONOMICS, SOCIETY AND RURAL DEVELOPMENT

How to Cite:

Chau, L., Hoc, N., Hang, N., & Trung, T. (2024). Factors affecting members’ satisfaction with the quality of support activities of cooperatives: A case of horticultural cooperatives in Son La province, Vietnam. Vietnam Journal of Agricultural Sciences, 7(2), 2146–2159. https://doi.org/10.31817/vjas.2024.7.2.05

Factors affecting members’ satisfaction with the quality of support activities of cooperatives: A case of horticultural cooperatives in Son La province, Vietnam

Le Thi Minh Chau (*) 1 , Nguyen Dang Hoc 1 , Ngo Thi Thu Hang 2   , Tran Quang Trung 1

  • Corresponding author: ltmchau@vnua.edu.vn
  • 1 Faculty of Accounting and Business Management, Vietnam National University of Agriculture, Hanoi 131000, Vietnam
  • 2 Faculty of Accounting and Auditing, University of Economics and Business - Vietnam National University, Hanoi 100000, Vietnam

    • Keywords

    Cooperative, member, satisfaction, market risk

    Abstract


    This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model. Exploratory factor analysis (EFA) and the regression model were used for data analyses. Members’ satisfaction with the quality of the support activities of the cooperatives was specifically evaluated by measuring members’ satisfaction with collective input purchasing; collective marketing; self-help activities; support activities for directly receiving government support; and capacity-building activities. It was found that “Responsiveness” was the prominent factor, followed by the “Assurance and Reliability”, “Empathy”, “Competency of cooperative managers”, and “Tangibles” factors, which were found to positively affect the members’ satisfaction with the quality of the support activities of the cooperatives. To enhance the members’ satisfaction with the quality of the support activities of the cooperatives, the responsiveness of cooperative managers to market risks; social relationships among members; members’ awareness about voluntary participation opportunities in the cooperatives; competency of managers in management and negotiation; internal control systems of the cooperatives; involvement of members in the decision-making process; investment of equipment with internet connections; and the number of members should be improved.

    References

    Anh T. T. (2022). Factors affecting member’s satisfaction with high-tech agriculture cooperatives in Vietnam’s northern key economic region. International Journal of Professional - Business Review. Retrieved from https://openaccessojs.com/JBReview/article/view/735 on August 2, 2023.

    Aguda M. I. D., Amestoso N. T. & Casinillo L. (2022). Service quality and farmer-beneficiaries satisfaction on the Plant-Now-Pay-Later Program of Baybay City agriculture office. Review of Socio-Economic Research and Development Studies. 6(1): 1-18.

    Arizal N. & Agus S. (2019). The effect of service quality on satisfaction and its impact on loyalty of cooperative members. Russian Journal of Agricultural and Socio-Economic Sciences. DOI: 10.18551/rjoas.2019-11.32.

    Bland J. M. & Altman D. G. (1997). Statistical notes: Cronbach’s alpha. BMJ. 7080(314). DOI: 10.1136/bmj.314.7080.570.

    Bruynis C. L., Goldsmith P. D., Hahn D. E. & Taylor W. J. (2000). Key success factors for emerging agricultural marketing cooperatives. Journal of Cooperatives. 16: 14-24.

    Le Thi Minh Chau, Ngo Thi Thu Hang, Phi Thi Diem Hong, Hoang Thi Mai Anh & Nguyen Thi Dao (2020). Development of cooperatives in Sơn La Province. Science Research funded by Son La province (in Vietnamese).

    Khong Tien Dung & Do Thi Hoai Giang (2021). Analysis of farmers’ satisfaction when participating in the agricultural cooperatives in Hau Giang province. Can Tho University Journal of Science. 57(6): 275-283 (in Vietnamse).

    Hang N. T. T., Chau L. T. M., Hai V. T., Hong P. T. D. & Trung T. Q. (2022). Why government support is not so effective to boost the performance of cooperatives: a case study of Sonla province, Vietnam. The International Society for Southeast Asian Agricultural Sciences. 28(1). Retrieved from http://issaasphil.org/wp-content/uploads/2022/06/9.-Hang-et-al.-2022.-Performance-of-cooperatives-FINAL.pdf on August 2, 2023.

    Hang N. T. T., Phuong M. L., Cuong T. H. & Lebailly P. (2023). How Do Cooperatives Support Their Members in Managing Aquaculture Risks? The Case Study of the Northern Coastal Provinces of Vietnam. Journal of Entrepreneurial and Organizational Diversity. 12(1): 56-74.

    Do Minh Hoang & Tran Hoai Nam (2018). Farmers’ satisfaction with service quality of the agricultural extension program in Ninh Phuoc district, Ninh Thuan province. The Journal of Agriculture and Development. 17(4): 1-10 (in Vietnamese).

    Ekepu D., Tirivanhu P. & Nampala P. (2017). Assessing farmer involvement in collective action for enhancing the sorghum value chain in Soroti, Uganda. South African Journal of Agricultural Extension. 45(1): 118-130.

    Getnet K. & Anullo T. (2012). Agricultural cooperatives and rural livelihoods: Evidence from Ethiopia. Ann of Public and Cooperative Economics. Ann of Public and Cooperative Economics. 83(2): 181-198.

    Golrang B. M., Lai F. S., Mohammad R., Kamurudin M. N., Abd Kudus K. & Mojgan M. (2012). Relationship Between of People’s Satisfaction of Watershed Management Operations and Level of Their Participation. World Applied Sciences Journal. 20(11): 1554-1560.

    Hair J. F., Back W. C., Babin B. J. & Anderson R. E. (2010). Multivariate Data Analysis (7th ed.). New York: Prentice-Hall.

    Hun S., Isoda H., Amekawa Y. & Ito S. (2017). Factors Influencing Members’ Perceptions of Success in Agricultural Cooperatives in Cambodia: A Case Study in Tram Kak District, Takeo Province. JEDS. 8: 2222-2855.

    Liebrand C. B. & Ling K. C. (2014). Member satisfaction with their cooperatives: insights from dairy farmers. Research Report of USDA Rural Development - Rural Business Cooperative Service. Retrieved from https://ageconsearch.umn.edu/record/280116/ on August 2, 2023.

    Ma W., Abdulai A. & Goetz R. (2018). Agricultural cooperatives and investment in organic soil amendments and chemical fertilizer in China American Journal of Agricultural Economics. 100(2): 502-520.

    Nguyen Quoc Nghi, Le Thị Diẹu Hien, Hoang Thi Hong Loc & Tran Lam Hoang Yen (2011). Factors influencing household satisfaction with training methods on technological application on rice cultivation in Dong Thap province. Journal of Can Tho University. 17(b): 97-105 (in Vietnamese).

    ICA (2023). Cooperative identity, values & principles. Retrieved from https://www.ica.coop/en/cooperatives/cooperative-identity on August 2, 2023.

    Kassem H. S., Alotaibi B. A., Muddassir M. & Herab. A. (2021). Factors influencing farmers’ satisfaction with the quality of agricultural extension services. Evaluation and Program Planning. 85(2021). DOI: 10.1016/j.evalprogplan.2021.101912.

    Nyoro J. & Ngugi I. (2027). A Qualitative Analysis of Success and Failure Factors of Agricultural Cooperative in Central Kenya. Decentralization and the Social Economics of Development: Lessons from Keny. DOI/10.1079/9781845932695.0012.

    Ortmann G. F. & King R. P. (2007). Agricultural Cooperatives I: History, theory and problems. Agrekon. 46(1): 40-68.

    Schmitt N. (1996). Uses and abuses of coefficient alpha. Psychological Assessment. 8: 350-353.

    Thuvachote S. & Phetphong N. (2014). The effects of manager’s characteristics and perspectives on the financial performance of Thai agricultural cooperatives. Proceedings of International Academic Conferences. International Institute of Social and Economic Sciences. Proceedings of International Academic Conferences. International Institute of Social and Economic Sciences. Retrieved from https://ideas.repec.org/p/sek/iacpro/0100604.html on August 10, 2023.

    Trung T. N., Manh H. D., Rahut D. B., Viet H. N. & Panharoth C. (2023). Female leadership, internet use, and performance of agricultural cooperatives in Vietnam. Annals of Public and Cooperative Economics. 94: 877-903.

    Parasuraman A., Zeithaml V. A. & Berry L. L. (1985). A conceptual model of service quality and its implications for future research. The Journal of Marketing. 49: 41-50.

    Pornwisa P., Jayant.K.R & Mokbul.M.A. (2020). Factors influencing farmers’ satisfaction with the activities of horticultural cooperatives in Thailand. International Journal of Value Chain Management. 11(1):42. DOI: 10.1504/IJVCM.2020.10027217.

    Taro Y. (1967). Statistics: An Introductory Analysis (2nd ed.). p. 919. Harper and Row, New York.

    Truong D. D. (2022). Farming household’s satisfaction with quality of agricultural extension services: A case study of Quang Binh province, Vietnam. Frontiers in Sustainable Food Systems. 5: 779477. DOI : 10.3389/fsufs.2021.

    Tri P. M. (2022). Influencing factors of performance of agricultural cooperatives in the Vietnamese Mekong Delta. Journal of Agriculture and Rural Development in the Tropics and Subtropics. 23(1): 97-10.

    SLCA (2022). Annual report of the Son La Cooperative Alliance (in Vietnamese).

    SLDARD (2022). Annual report of the Son La Department of Agriculture and Rural Development (in Vietnamese).

    Son La People's Committee (2023). Planning of 195/KH-UBND’s the Son La People's Committee of Son La province (Implementation of No. 106/NQ-CP dated July 18, 2023 of the Government on agricultural cooperative development in restructuring agriculture and new rural construction). Retrieved from https://sonla.gov.vn/van-ban-phap-luat-ho-tro-doanh-nghiep/ke-hoach-so-195-kh-ubnd-trien-khai-thuc-hien-nghi-quyet-so-106-nq-cp-ngay-18-7-2023-cua-chinh-ph-721051 on August 2, 2023 (in Vietnamese).

    Wang B. C., Cheng P. Y., Lee B., Sun L. C. & Chang H. H. (2019). Does participation in agricultural cooperatives affect farm sustainability? Empirical evidence from Taiwan. Sustainability. 11(18): 4987. DOI: 10.3390/su11184987.

    Zivkovic S. & Hudson D. (2015). Impact of relationship between managers and board of directors on performance of agricultural cooperatives. Selected Paper prepared for presentation at the Southern Agricultural Economics Association. Annual Meeting, Atlanta, Georgia, January 31-February 3, 2015. Retrieved from https://ageconsearch.umn.edu/ on August 10, 2023.