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• Factors Influencing Green Purchase Intention of Students: A Case Study at Vietnam National University of Agriculture

  Chu Thi Kim Loan

  Received: Jul 28, 2020 / Published: Mar 05, 2021

   Abstract PDF

  The objective of the paper was to analyze factors influencing the green purchase intention of students through a case study at the Vietnam National University of Agriculture (VNUA), Hanoi, Vietnam. The primary data were collected from a survey of 121 undergraduate students in 2020. The study employed descriptive statistics, exploratory factor analysis (EFA), and multiple regression analysis. The survey indicated that VNUA students were highly concerned about the environment. Their green buying intention was significantly and positively affected by two groups of factors, including: (i) social influence and product knowledge; and (ii) environmental concerns and subjective norms; in which, the later group of factors has shown greater effects in this study. The study would help managers in formulating and implementing key measures to encourage students’ green purchase.

• Factors Influencing Imported Beef Purchase Intention: A Case Study in Long Bien District, Hanoi, Vietnam

  Nguyen Ngoc Mai, Do Quang Giam, Do Van Vien

  Received: Aug 03, 2021 / Published: Mar 30, 2022

   Abstract PDF

  The objective of the paper was to analyze the factors influencing the purchase intention of consumers for imported beef in Long Bien district, Hanoi. Quantitative and qualitative methods were employed in this study based on an online survey using a structured questionnaire. The data were collected from 388 consumers who bought imported beef or had an intent to buy in the future. Structural equation modeling (SEM) was used to analyze the data. The results of this study showed that the factor of perceived quality and the factor of clear information on the packaging with the country of origin were the significant factors that increased purchase intention. These factors also contributed to increasing the positive attitudes towards the consumption of imported beef. Attitudes were also a mediating factor that positively influenced purchase intention. In addition, the availability of the product in the market contributed to the stronger purchase intention towards imported beef.